The moment customers walk into your place of business you are engaging their senses, including the top three most important senses of sight, smell and sound. Research has shown that catering to the senses during a dining experience can affect the customer's mood and attitude, the amount of time they spend in the restaurant, and even how much they spend. Many people refer to this as the vibe of the restaurant. While they may not realize they are expecting or desire a certain vibe while visiting your restaurant, customers are eating out as a form of entertainment, whether that means grabbing a fancy dinner for two or stopping to enjoy dessert on their way home from a family outing, and engaging their senses adds to that value of entertainment they seek.
How well you appeal to the senses is important for creating the right vibe for your shop. Creating a pleasing and appropriate mix of stimuli is something valuable to consider within your store design and overall service.
If you want to truly bond with customers on an emotional level, you must stimulate the senses-as many of them as possible. In particular, sight, smell, and sound have been found to be powerful.
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