Earth Fare is about to make Charlotte’s cutthroat grocery wars even more intense.
The Asheville-based grocer opened its latest area store Wednesday morning in Steele Creek, marking its 50th overall location. The new store is the first of many the natural foods retailer plans to open in the region as Earth Fare embarks on an ambitious expansion.
In an interview Tuesday, CEO Frank Scorpiniti said the company plans to open another 50 stores across the U.S. in the next five years, effectively doubling its store footprint. Earth Fare will add another five or so stores to the seven it currently operates in the Charlotte region, Scorpiniti added.
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