While many new products being launched at The NAFEM Show, one leading food service equipment manufacturer is introducing a new name, a new logo, a new website and a new look at the three-day Orlando gathering.
DoughPro, long known for its high quality pizza presses, tortilla presses, grills, ovens and accessories, has changed its name to ProLuxe™.
"For 30 years, our company has been committed to invention and innovation, and we believe now is the perfect time to reinvent and rebrand ourselves," said Steve Raio, president and CEO of ProLuxe.
"Our new name re ects our ongoing growth and expansion, and better identi es the quality and breadth of who we are and what we do."
Raio says the company, a division of Stearns Product Development Corporation, has evolved considerably since it rst opened its doors back in 1983.
"Our new name better re ects the scope and spirit of our growing company," Raio explains. "While DoughPro will continue to be the name of our agship presses, we will continue to develop and introduce a wide array of other top-quality, innovative food service equipment."
In addition to introducing it's new name to the industry, ProLuxe will also debut four new products at The NAFEM Show. "We will be unveiling four new best-in-class products in Orlando," says Glenn Fitzgerald, ProLuxe vice president. "They include a split grill panini, a hot well, a high end custom stone hearth oven called TerraLuxe™, and The Ultimate Bun Caramelizer."
According to Fitzgerald, ProLuxe's new Ultimate Bun Caramelizer lives up to its name.
"It features unique raised surfaces that allow for a delicious, perfectly grilled bun every time," Fitzgerald says. "Unlike a standard at grill or a contact toaster in which buns can taste burnt or dried out, our Ultimate Bun Caramelizer delivers superb, even grilling that keeps buns tasting bakery fresh. The proof is in the taste, and once people taste a bun grilled on this new product, we know they will be as excited about using it as we've been in developing it."The company's newly redesigned website (www.proluxe.com) o ffers visitors a comprehensive overview of all of the company's products, access to the ProLuxe newsletter, 24-hour support, an overview of the company's history, and even a link that allows visitors to schedule a visit to the ProLuxe factory, where they can use a variety of the company's products in their Perris, California test kitchen.
For more information about the complete ProLuxe product line, visit www.proluxe.com.
Source: ProLuxe
