NEW YORK — Morsum, the food service and restaurant data technology company that built and administers the industry's only end-to-end, data-integrated Food Operating System (fOS™), welcomes Bob Pascalto the team as Executive Vice President of Sales and Marketing.
"We are extremely excited to welcome Bob to the Morsum family," said Morsum's Founder and CEO, Ted D'Cruz-Young. "He brings a proven track record of growth and a wealth of industry knowledge to our company. I look forward to working with him as we move forward into the next phase of our development."
A veteran sales, marketing and technology strategist, Pascal comes to Morsum from Sodexo's Centerplate brand where he served as Chief Marketing Officer. Before his time at Centerplate, Pascal held brand marketing and technology consulting positions in the consumer packaged goods and financial services industries. He holds an M.B.A. in marketing and international business from New York University's Stern School of Business, and a Bachelor of Arts from Davidson College. He is frequently asked to speak at industry and academic conferences.
"I was introduced to Morsum's transformative solution a few years ago, and I am now thrilled to join the team," said Pascal. "The company's platform is delivering profound food waste reductions, labor efficiency gains and sales increases by giving consumers, operators and producers access to insights like never before and I'm honored to support its application throughout the industry."
About Morsum
Morsum is an innovative data technology company that optimizes and integrates food service front-of-house and back-of-house workstreams to automate decision-making; radically reducing food waste, labor inefficiencies and consumer friction. As the pioneer of true, end-to-end data integration in the food service industry, the company has delivered double-digit food and beverage operations cost reductions and sales lifts in business dining, healthcare and education. The company offers a suite of solutions across consumer transaction and relationship management; menu, food and inventory optimization and; labor productivity and task management. Morsum has operations in North and South America, Europe and South Asia.
Visit the company online at morsum.co
Source: Morsum
