It’s easy to collect data. What really makes a difference is how well retailers can turn it into usable, measurable information. That’s not always an easy task.
“Retailers understand the promise of big data, but many still don’t understand the complexities,” says Channie Mize, general manager of the retail sector with Periscope, a McKinsey Solution.
“They might not be making the right investments so they’re not getting the results they expect. It requires a combination of having the right people, processes and technologies to get the most out of the data.”
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