Columbus, OHIO – Zipline Logistics releases a new white paper that aims to help specialty food and beverage brands determine the optimal transportation strategy for retail delivery.
“How a brand gets its product to buyers and on to retail shelves is an integral part of the cost equation,” explains Zipline Logistics’ President, Andrew Lynch. “Decisions made around delivery can make the difference between costly transportation and healthy margins.”
The white paper explores two popular scenarios for delivery:
- Retailers pick up a brand’s product, providing Customer Pick-Up (CPU) Pricing
- The brand handles their own transportation into the receiver/retailer and charges a slightly higher Delivered Price
Unfortunately, the optimal strategy isn’t always obvious.
Many CPG companies assume that letting retailers manage the process will be the best choice because it is seemingly less work and pricing is more predictable. This is often true and the optimal way to go.
However, when a brand manages its own transportation the decision can equate to immediate operational savings and control, and a sizable increase in product margin.
How can a specialty food brand tell which strategy is best suited for its business? Zipline Logistics’ new white paper aims to help brands answer this question. The white paper includes:
- Real-world examples from Amazon and Aldi Stores
- Insights for when each strategy is the optimal choice
- A usable equation for CPU vs. Delivered pricing analysis
Download the white paper here – Customer Pick-Up vs. Delivered Pricing: What's Best for Your Transportation Strategy and Spend?
About Zipline Logistics
Zipline Logistics, founded in 2007, is the first multimodal transportation provider to specialize exclusively in serving the food, beverage, and consumer products sectors. Managing tens of thousands of shipments annually, Zipline Logistics proudly serves clients ranging from some of the largest retail organizations in the world to the brightest up-and-coming food and beverage brands in North America. The 3PL's capacity procurement team utilizes a proprietary qualification process to identify and contract the absolute highest quality capacity providers to operate within its network. This selectively procured carrier group is leveraged, along with Zipline Logistics’ proprietary data analytics software, a retail-trained operations staff, and service-first organizational culture, to deliver the absolute best client experience in transportation.
For more information, go to www.ziplinelogistics.com or call 888.469.4754.
Source: Zipline Logistics
