The grocery store wars are upon us.
For centuries, Americans who wanted to stock up on fresh fruits and vegetables have had to hop in the car (or horse and cart) and head out to the supermarket (or general store) to fill their shopping carts. More and more often today, though, shoppers are getting the option to fill "grocery carts" online — and have produce delivered right to their front door.
Two years ago, Amazon.com (AMZN) introduced us to AmazonFresh, the e-commerce giant's Seattle-only pilot project to deliver groceries in and around the city. Amazon soon expanded the service to cover the metropolis of San Francisco, and today says it delivers fresh groceries (with a $50 minimum order) in "select zip codes" within Southern and Northern California, the Pacific Northwest, New York City and Philadelphia. Amazon doesn't provide a map or a detailed listing of locations serviced, but if you live in any of these vicinities and think you might have a shot at signing up, there's a tool you can use to check if they'll deliver to your address.
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