NEW YORK — Chicory, the New York-based foodtech company that is paving the way for grocery ecommerce technologies, today announced that they are partnering with Amazon Fresh and Instacart, beginning April 1, to provide recipe ordering solutions to more than 80M shoppers across 3M recipes and 1,000+ sites. Through these new partnerships, Chicory will be able to double the retailer capabilities on their shoppable recipes, now reaching 40% of US zip codes and truly expanding the way their technology turns recipes into reality.
This new integration leverages Chicory’s already vast network of millions of recipes and makes them shoppable, with just a few clicks, to consumers. Through Instacart, Chicory will be able to offer users one hour delivery from over 125 major retailers including Costco, Safeway, Publix and HEB. Through AmazonFresh, Chicory’s technology will pair users with the nation’s largest ecommerce retail site to order groceries.
“Chicory is excited to partner with top grocery ecommerce providers to bring recipe ingredients to the doors of consumers across the country,” said Yuni Sameshima, Chicory CEO and Co-Founder. “It’s been amazing to see our network grow, and with these partnerships, we can now offer a much more seamless experience to millions more customers looking to buy recipe ingredients online from their favorite recipe websites. This will be the next step to catalyzing online grocery adoption and we’re proud to be a part of it.”
Chicory’s signature “Get Ingredients” button appears on over 1,000 recipe sites and reaches 80M monthly online shoppers, making them the largest shoppable recipe network in the world. Users of sites like Betty Crocker, Food & Wine, Perdue.com and blogs including Sally’s Baking Addiction, Half Baked Harvest, Budget Bytes and Le Creme De La Crumb will now be able to order ingredients for the recipes they are looking to cook, directly to their home.
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About Chicory:
Chicory is a technology company based in NYC that uses artificial intelligence to create digital grocery experiences. In 2014, Chicory launched its core product, the "Get Ingredients" button, which allows consumers to get to online recipe ingredients delivered from various grocers and retailers. Within two years, Chicory added over 1,000 recipe partners and became the largest shoppable recipe network in the country. They launched an advertising platform in 2016, leveraging their network to help food brands reach consumers who are in-market for grocery and CPG products. Today, Chicory reaches approximately 80 million unique monthly users and has partnered with companies like Peapod, Time, Inc. and General Mills International to lay the groundwork for the future of grocery. To learn more, please visit https://chicory.co/
Source: Chicory
