Millennial shoppers may be increasingly scarce at shopping malls, but they are turning up at dollar stores.
Dollar General DG -0.75% , the largest such U.S. discount chain with 12,700 stores, said this week that young adult shoppers now account for 24% of its sales. That amounted to $1.26 billion last quarter, as total revenue rose 7%.
In even more promising news for the retailer, millennials accounted for only 12% of Dollar General’s shoppers. So, customers in that age group were spending about twice as much as the average Dollar General patron.
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