Catering To Customers, Hy-Vee Tests Out Online Grocery Service

When Meera Samtani moved to Omaha this summer from tech hub Palo Alto, California, she worried about how she’d get along without Google Express. The service let her shop online for groceries that were delivered the same day.

With a 2-year-old boy and a baby girl, she found that trips to the grocery store took extra planning and patience, she said.

So Samtani was thrilled when, two weeks ago, supermarket operator Hy-Vee launched a new online grocery service in its Nebraska and Council Bluffs stores. Customers using the service can order ahead and pick up groceries in the store, or have them delivered to their homes or offices.

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