Campbell’s Foodservice Invests In School Lunch Experience With New Mac & Cheese

CAMDEN, N.J. –  Campbell’s Foodservice has introduced a mac and cheese product to the school food marketplace with a recipe designed to maintain a velvety, creamy texture from the time it’s prepared to when students line up for lunch.

“We’re so excited to introduce our new mac and cheese as Campbell’s first Child Nutrition labeled product for schools,” said Taly Salamon, Director of Breakthrough Innovation at Campbell Soup Company. “We chose to offer mac and cheese because it’s a classic comfort food kids love. When we tried competitive products, we noticed significant opportunity to improve product flavor, texture and hot holding time.”

Campbell’s is committed to offering nutritious foods to schools with fewer ingredients, while maintaining great flavor. This product is made with real cheddar cheese and whole grain-rich macaroni, is 25 percent lower in fat and saturated fat than the top-selling competitive product on an ounce-per-ounce basis, fits with USDA requirements to limit sodium in school meals, and provides an excellent source of protein and calcium. In addition to these nutritional attributes, the Child Nutrition serving size of Campbell’s mac and cheese is 50 percent larger than products typically offered to kids at school while delivering 2 ounce equivalents of meat/meat alternate and 1 ounce equivalent of grain and maintaining an appropriate calorie content.

“We consider market trends when we launch new products,” Salamon said. “Meal customization is a hot trend, and we offer recipes for build-your-own mac and cheese bars that empower students to customize their meal by adding their choice of toppings.”

School foodservice professionals can visit Campbell’s website to view product details, request a sample of the product and contact a broker.

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About Campbell’s Foodservice:

Founded in 1865, Campbell Soup Company is the partner working to make delicious, real, carefully crafted foods accessible to all. Our philosophy of building recipes from scratch, with carefully selected ingredients and no additives, reflects our heritage of evolving products to meet the demands of guests. In the foodservice portfolio, we have more than 500 soups, beverages, broths, sauces and entrées from trusted brands, like Campbell’s®, V8®, Pepperidge Farm®, Prego®, Pace®and Swanson®. We partner with and listen to customers in order to offer the best assistance through attentive customer service, category expertise, culinary support and more. For more information, visit www.campbellsfoodservice.com.

Source: Campbell’s Foodservice