WOOSTER, Ohio – Chefs look to suppliers for center-of-the-plate menu solutions to satisfy sophisticated palates, and leading distributors continue to deliver the premier products and “know-how” they seek. The Certified Angus Beef ® brand recognized top distributors for their focus on premium beef and helping chefs bring their best to the table. Awards were presented Sept. 18-19 at the brand’s annual conference in Marco Island, Fla., where ranchers and chefs joined the discussion on the importance of quality, from farm to table.
“These companies deliver more than great-tasting beef to chefs and ultimately consumers,” says John Stika, the beef brand’s president. “They offer a vital link between consumers and ranchers who are equally passionate about bringing their best to the table with the Certified Angus Beef ® brand.”
- Sysco Eastern Maryland, in Pocomoke City, Broadline Foodservice Distributor Marketer of the Year, featured the Certified Angus Beef ® brand at local consumer events and on delivery trucks. It also introduced new items to chefs through special promotions and a focus on healthcare solutions.
- Scavuzzo’s, Kansas City, Specialty Meat Company Marketer of the Year, shared beef quality and on-trend cuts with chefs to bring new items to the menu. Scavuzzo’s also displayed the brand on trucks to reach consumers in its market.
- Sysco Lincoln, Nebraska, Value-added Products Marketer of the Year, introduced smoked beef brisket through staff promotions and meetings. It also offered meal solutions to healthcare businesses and featured premium beef items at food shows.
- Conference attendees selected Sysco Philadelphia to receive the People’s Choice Award for the most creative and results-oriented promotion by a broadline company. The distributor’s “biggest gainer” promotion awarded points for each pound of Certified Angus Beef ® product sold. The promotion led the team to achieve its overall sales goal, and top sellers earned cell phone reimbursements for several months.
- Palmer Food Services, Rochester, N.Y., received the People’s Choice Award for a specialty meat company. Palmer’s contest aimed for a 50% gain in sales. Hands-on meat training and monthly product features added to the company’s beef expertise and solutions for customers.
- Inpelsa, Lima, Peru, International Distributor Marketer of the Year, provided customers with waitstaff training and assisted with Certified Angus Beef ® product identification on menus and in meat cases. The company also led training for restaurant and retail customers.
- Sysco Baltimore, Jessup, Md., the Commitment to Integrity winner among foodservice distributors, worked with staff and customers to clearly identify Certified Angus Beef ® products. This focus on integrity helps ensure product quality for chefs and consumers. Comercial Norteamericana/Sigma, Santa Catarina, Mexico, received the Commitment to Integrity award among international distributors.
- Sysco Houston, Texas, Top Sales Volume Broadline Foodservice Distributor, added 8% in sales to continue leading this category. Promotions at the Houston Livestock Show and Rodeo led more customers to experience the brand’s quality and seek it in local restaurants.
- Newport Meat Company, Irvine, Calif., Top Sales Volume Specialty Meat Company, achieved greater success through staff and customer training programs. It also helped chefs choose premium beef items to meet their individual menu needs.
About the Certified Angus Beef ® brand
More than 16,000 businesses partner with the Certified Angus Beef ® brand, generating an estimated $6 billion in consumer sales annually, with retailers and restaurants in the United States and 45 other countries. The Certified Angus Beef ® brand is a cut above USDA Prime, Choice and Select thanks to 10 strict quality standards. Founded in 1978 by Angus cattlemen, this is the only beef brand owned by the American Angus Association® and is brought to the table by its family farm and ranch members. For information, visit www.CertifiedAngusBeef.com or follow the brand on Facebook, Twitter or the www.GoRare.com blog.
Source: Certified Angus Beef ® brand
