Selling specialty food to foodservice is a great way to get your products in front of consumers, which can help lead to getting your product on retail shelves. The barriers and cost to get into foodservice are relatively low, which makes it a great opportunity for specialty food makers.
Chris Doering, sales leader for European Imports, Sysco Food Service’s specialty food division, provided the following tips during an SFA Ask the Experts webinar, about how specialty food makers can break into the foodservice arena.
It’s All About Application
Products of all sizes are relevant to foodservice; from 5 gallon buckets to individual portion packs. Think about who you are selling to and how your product can be used, said Doering. From airlines to meal kits, to breweries to hotels, each business can use your product in a different way.
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