Ever wonder why bananas have started showing up in the cereal aisle, or why soft drinks are stacked across from the chips? It could be that retailers are trying to get you to buy more than you had planned.
Retailers are changing the way they think about loss-leaders and product management, says Venky Shankar, professor of marketing at the Mays Business School at Texas A&M University.
"In general, placement can lift the sales of different items," Shankar said in a recent interview. "It's true across the board but the amount depends on categories."
The model is applicable on products from clothing to electronics, he said.
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