At $47, the bison filet at Eddie Merlot’s steakhouse is just as expensive as the New York strip steak. It’s also half the size.
The grass-fed meat has fewer calories, less cholesterol or fat than beef, and consumers can’t seem to get enough. Restaurants are raising prices while the meat — once a niche item — is now stocked by retailers including Whole Foods Market Inc., The Kroger Co. and Costco Wholesale Corp.
The growing appetite for bison is part of a wider trend toward organic foods, a small but expanding part of the food industry. Aside from the perceived health benefits, demand for such meat signals a rejection of factory-farming methods that account for most protein eaten in the U.S.
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