Shoppers might not be handing over more money at the supermarket checkout, but their bags of groceries probably feel lighter as national brand makers put less product in identical-looking packaging.
And major food retailers like Kroger, Safeway Tom Thumb and Albertsons acknowledge downsizing their private-label items in tandem with the big brands.
"There seem to be fewer chips in the bag and more air," said April Shelton, 24, a student at Southwestern Baptist Theological Seminary in Fort Worth.
Olivia Camarena of Mansfield said, "I've switched the brand of paper napkins when the number went down."
To read the rest of the story, please go to: Fort Worth Star-Telgram (Fort Worth, TX).
