WHITE PLAINS — Supermarket titans A&P and Stop & Shop are entangled in a court battle after the New Jersey-based A&P filed a federal lawsuit against the Dutch-owned Stop & Shop.
A&P's parent company, Great Atlantic & Pacific Tea Co. Inc., is flinging charges that Stop & Shop lies to consumers about having lower prices than A&P. "Stop & Shop is presently engaged in an advertising campaign, involving various of its stores … in which Stop & Shop falsely claims that customers can 'save more every time you shop' at Stop & Shop," lawyers for A&P wrote in the lawsuit filed Friday in U.S. District Court here.
A&P charges that Stop & Shop's price touts — made in circulars, in-store ads and in Internet ads — use false or misleading information to arrive at figures claiming savings of 9 percent to 19 percent over A&P.
"The false advertisements and any similarly false and misleading advertising or promotion by Stop & Shop have harmed and will continue to harm the public image and good will of the A&P and its supermarket business," the lawsuit claims. The lawsuit charges that consumers are harmed by the reputedly false ads.
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