A&P is looking to capitalize on some of its brand names, including the vintage Jane Parker bakery brand, as it liquidates its businesses as part of the bankruptcy process.
Hilco Streambank, a division of the liquidation company that is working with A&P to dispose of its assets, announced on Friday that it is seeking bids for six store names – A&P, Pathmark, Waldbaums, Food Basics, SuperFresh, and Best Cellars – and for eight private label brand names.
A spokeswoman for Sard Verbinnen & Co., the New York public relations firm hired by A&P to handle all questions during the bankruptcy, said she couldn’t say why the Food Emporium, another A&P chain name, was not included in ads for the sales.
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