Amazon Prime Is Gobbling Up Whole Foods' Rewards Program

Amazon is bringing Whole Foods Market deeper into the fold. 

Whole Foods has sent emails to its rewards program customers that their digital coupons and ability to log on to WholeFoodsMarket.com will no longer work after May 1. 

"Stay tuned — we're cooking up something great with Amazon and can't wait to tell you about it," the note said. 

MarketWatch spotted a reference to Amazon Prime members in the Whole Food FAQ for digital coupons, although it doesn't appear to be there anymore

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