It seems Amazon can’t get enough food in its retail diet.
The company is launching a new brand of grocery stores, according to a new report in The Wall Street Journal, which cited people familiar with the matter.
Amazon has already signed leases for three of the stores, one of which would be located in Los Angeles and could open as soon as this year, The Journal said. Others could pop up in cities like San Francisco, Seattle, Chicago, Philadelphia, and Washington, DC.
The new stores reportedly would be distinct from Whole Foods, carrying a larger variety of food, and may or may not carry the Amazon name. Whole Foods is limited to the types of items it can carry because of its quality standards and commitment to natural ingredients.
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