ASMI completed new research (Datassential, January 2016) to help foodservice operators understand consumer preferences for seafood at chain restaurants. The research demonstrates that consumers are looking for more seafood on menus, particularly wild-caught seafood, for taste and health reasons.
Key highlights from the research show that 62 percent of consumers are eating fish/seafood at casual-dining restaurants in any given month; 72 percent of consumers who eat more seafood than two years ago do so for health reasons. More than half of consumers surveyed would like to see more seafood variety in restaurants and the percentage was even higher for Millennials.
The brochure can be ordered by contacting the ASMI Marketing Office at 800-806-2497 or you may download a PDF here: http://www.alaskaseafood.org/wp-content/uploads/2016/06/Menu-Alaska_final_LR_rev2.pdf.
Source: The Alaska Seafood Marketing Institute (ASMI)
