Extraordinary market challenges notwithstanding, Alaska seafood now ranks as the most popular protein on menus of the top 500 domestic restaurant chains, says the Alaska Seafood Marketing Institute.
After years of holding steady in second place among protein brands, Alaska seafood has outranked Angus beef, Kobe beef, Louisiana seafood and more, says ASMI’s executive director, Alexa Tonkovich, in ASMI’s 2016 annual report.
ASMI attributes that success to foodservice promotions that have given a wide variety of consumers a positive impression of the Alaska seafood brand. Ninety-four person of consumers are now more likely to order a seafood dish when the word “Alaska” is used on the menu, and 87 percent of consumers are more likely to order such dishes if the Alaska Seafood logo is on the menu, the report said.
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