The economic downturn brought new diners into 7-Eleven stores looking to fill their bellies without emptying their wallets.
With the economy on the mend, the Dallas-based convenience store chain is launching “signature” food items that it hopes will keep consumers hungry for more.
“During the economic downturn, we’ve found that by offering programs like two-for-$2 slices of pizza … and offering consumers price value on some really good food, it was an opportunity to attract some [new] customers,” said Paul Pierce, 7-Eleven’s vice president of quick service and fresh food.
Pierce was among the roughly 2,000 7-Eleven franchisees, suppliers and executives at the company’s annual University of 7-Eleven at the Sheraton-Dallas on Monday.
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