Antigo, WI February 16, 2010 Tired of the same old St. Patricks Day four-leaf clovers in your produce department? The Wisconsin Potato and Vegetable Growers Association (WPVGA) has free St. Patricks Day point-of-purchase (POP) materials that will draw the eyes of consumers and build sales. The free POP, available to grocers at WinWithWisconsinPotatoes.com/retail-support, includes posters and recipe tear-pads featuring the contest winning recipe Shepherds Pie Pasties.
By providing free point-of-purchase materials for each of our seasonal recipe contests, explains Tim Feit, Director of Promotions and Consumer Education for the WPVGA, we hope to not only assist the produce manager in increasing sales, but to make it easy for them to provide eye-catching POP as well. The website allows produce managers to download and print the full-color Wisconsin potatoes poster. Tear-pads of the winning recipe can be ordered online and are shipped within days to the store. The POP attracts customers, gives them something new to put on their table a winning recipe and encourages consumers to enter the recipe contest and win a free gift card from their favorite grocery store, concludes Feit. All materials are provided free of charge courtesy of the WPVGA.
Shelly Fisher of Hermiston, Oregon submitted the St. Patricks Day winning recipe Shepherds Pie Pasties, which is featured on the full-color poster and tear-pads. Other winning recipes include Tipsy Irish Mashers from Joan Cossette of Colbert, Washington, and Scalloped au Gratin by Karen Mead of Wingdale, New York. All three winning recipes can be found at www.WinWithWisconsinPotatoes.com. Each of the three recipe winners received a gift card from the grocer of their choice, courtesy of the WPVGA.
WPVGA also provides Healthy Grown potatoes a sustainable eco-friendly product grown exclusively in Wisconsin. Growers are certified by an independent third party, and are held to stringent sustainable farming practices that protect the farmlands, preserve the soils and keep water clean. The growers also protect non-agricultural endangered Wisconsin ecosystems located on their farm and work to restore native plants that benefit wildlife and the ecosystem as a whole. Healthy Grown potatoes are available in russets, reds, yellow flesh and round white varieties.
Source: Wisconsin Potato and Vegetable Grower’ Association
