Pelion, SC – WP Rawl has announced a partnership with fruit and vegetable advocate and cookbook author, Missy Chase Lapine, The Sneaky Chef.
The new partnership is an effort by Rawl, the greens category leader, to reinvest in the category to promote long term growth and bring new users to the category.
Missy Chase Lapine is best known as the creator of the successful Sneaky Chef brand and book series, including New York Times bestseller, The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids’ Favorite Meals. Missy is a highly sought after writer and speaker on the topics of food, health, and family, including her role in Parenting Magazine’s team of experts, the “Mom Squad”.
As the former publisher of Eating Well Magazine, Missy is passionate about healthy foods and committed to helping families eat more fruits and vegetables. Her “sneaky” cooking style finds creative ways to incorporate fruits and vegetables into every dish in ways that improve the nutritional value of the meal and make vegetables more readily accepted by picky palates.
“This partnership with Missy and her Sneaky Chef brand is an exciting opportunity to connect her passion for leafy greens to our Nature’s Greens product line to inspire new users,” remarked Ashley Rawl, Director of Sales & Marketing for Rawl. “We believe today’s new consumer is committed to the health benefits of leafy greens, but is looking for new ideas and non-traditional uses. The Sneaky Chef is a creative bridge to help us educate and inspire.”
The eight-month Sneaky Chef promotion will include a series of recipes and online content from Missy including blogs, tweets, online cooking videos and giveaways. In-store promotions will include point of sale materials, a texting promotion for an electronic cookbook and a consumer sweepstakes.
In closing, Lapine said, “I am so excited to be working with WP Rawl to promote leafy greens and the Nature’s Greens brand. There is no vegetable that I am more passionate about than leafy greens. They are a nutrition powerhouse with unlimited ‘sneaky’ potential.”
Dating back to 1925, Walter P. Rawl & Sons, is a third generation family farm which has grown to become a grower/shipper/processor, specializing in year round bulk and value-added leafy greens and vegetables in the RAWL Brand®, Nature’s Greens® and Versatile Veggies™ brands.
Source: WP Rawl
