The wait is over! Wonderful Pistachios No Shells, America’s fastest growing snack brand, will be previewing brand new flavors – Honey Roasted and Chili Roasted at PMA at The Wonderful Company booth #3443 beginning Oct. 19.
- Honey Roasted Wonderful Pistachios No Shells are the perfect amount of sweet and hint of salty to satisfy any craving.
- Chili Roasted Wonderful Pistachios No Shells are bursting with the big, bold flavors of red pepper, garlic and vinegar.
Joining the recently launched bright green packaging of Roasted & Salted No Shells that helped catapult the brand to success, the Honey Roasted and Chili Roasted flavors launch in mid-2019 and will be available in 6oz bright orange and red packaging for grocery, respectively.
The Wonderful Pistachios No Shells brand has experienced massive growth in the last year. Through increased marketing efforts and gained distribution, Wonderful Pistachios No Shells has grown to a $150MM brand. No Shells recorded a 30% increase in dollar sales, among snack brands with over $150MM in annual sales. Additionally, the 2.5oz No Shells bags became the No. 1 check lane snack nut item at mass retail.
The No Shells momentum is not slowing down anytime soon, making it a great opportunity to introduce flavors to the No Shells portfolio and attract new consumers to the brand. More than 50% of consumers say flavors motivate them to eat more nuts and current Wonderful Pistachios flavor consumers are exclusively purchasing flavored pistachios, as shown by the significant growth of In-shell flavors.
The upcoming launch of Honey Roasted and Chili Roasted Wonderful Pistachios No Shells will continue to propel the brand’s growth and satisfy snackthusiasts’ cravings, both sweet and savory.
Source: The Wonderful Company
