Farmers across southern Wisconsin will have new option for marketing and selling their produce to large buyers.
Under the newly created Wisconsin Food Hub Cooperative, small and mid-size growers will combine their produce to meet the volume requirements of larger buyers like grocery stores, restaurants, schools and hospitals.
"We're poised to become a one-stop shop for locally grown produce and nobody's really offering that right now," said Lynn Olson, general manager for the cooperative. "You can find lots of folks that have one thing but few that offer an all the produce buyers are looking for."
Cooperatives for locally grown produce are on the upswing. A similar Viroqua-based cooperative called Fifth Season has been operating since 2010.
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