In the name of lessening food waste, Whole Foods is testing sales of aesthetically challenged fruits and vegetables in a few stores.
Partnering with advocacy group Imperfect Produce, the grocery chain will sell “ugly” fruits and vegetables, at some of its Northern California stores, according to USA Today.
The deal marks, which starts in April, the first steps by Whole Foods WFM 1.04% to join the movement of calling for big name supermarkets to stop tossing food based on appearance. According to the Department of Agriculture, about a third of the available food supply at retail and consumer levels goes uneaten, which equates to 133 billion pounds and a loss of $162 billion in value.
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