Watsonville – WellPict and Meijer are once again partnering with Produce for Kids® for the 12th Annual Get Healthy, Give Hope campaign to raise hundreds of thousands of dollars for children’s organizations.
WellPict is a proud participant of this joint campaign to support healthy families, and to raise money for local Children’s Miracle Network Hospitals®. WellPict and other top fruit and vegetable suppliers will participate in a consumption-based donation to these local facilities, which provide comfort, treatment and hope to millions of sick kids. WellPict is partnering with Meijer for this great cause, which will also encourage families to include more healthy fresh produce to their diets.
Since 2002, Meijer has raised nearly $950,000 for local children’s organizations. To help Meijer increase its donation, shoppers are encouraged to add more produce to their grocery carts May 25 through June 21.
“What’s so special about this campaign is that it gives retailers and customers an opportunity to help our neighbors, because all funds raised are used within the local community,” said Dan Crowley, Vice President of Sales and Marketing at WellPict. “We are excited to extend our ongoing partnership with Produce for Kids to not only help children’s hospitals, but to also grow awareness of healthy eating habits for children and families.”
Throughout the campaign, signage will be featured in Meijer produce departments, which will list all participating companies, as well as healthy, easy-to-prepare recipes. In-store materials also will encourage shoppers to visit www.produceforkids.com for additional information on the campaign and to read healthy tips from real parents. WellPict is also utilizing social media, local advertising and POS materials to help promote this effort.
For more information, visit www.produceforkids.com/news/meijer-get-healthy-give-hope-campaign.
Source: WellPict
