Watsonville, CA — Berry season is in full swing and Well Pict Berries are always ready for the taking. Known worldwide for premium quality, proprietary varieties, and year-round availability in both conventional and organic lines, Well Pict is always looking for new ways to improve on perfection, including developing new varieties through their world-class plant breeding program. Using old-fashioned crossbreeding methods (no GMO!), Well Pict's varieties are bred for superior avor, aroma, appearance, and more subtle characteristics like how they perform in the climates of different growing regions. This allows Well Pict to ne-tune their regional harvest times to ensure the maximum possible availability at any time of the year.
This year, Well Pict has expanded the growing areas of two of their newest strawberry varieties, the #3352 and #4053. By expanding the use of these varieties in the Oxnard district, they are able to supplement their product from the Watsonville area, lengthening the harvest and boosting supply through the late fall/early winter season. Well Pict has also done the same regional expansion with their newest raspberry variety, the #2933, which produces bigger, more avorful berries than standard varieties. Well Pict also has a continued presence in the Florida growing regions, which further strengthens their supply of winter berries.
In addition to providing the best quality berries year-round, Well Pict is continuing their focus on healthy eating for kids with a promotion running through the month of October in partnership with the popular kids show "Chuggington". Customers can get a mail-in $3 rebate when they buy a specially marked package of Well Pict strawberries and any "Chuggington" DVD. Well Pict also recently debuted their new “Healthy Kids” section on their website, www.wellpict.com, featuring coloring pages, fun facts, and fun, healthy kid-friendly recipes that families can make together.
Well Pict will be featuring their latest varieties and packaging, including the Chuggington label pack at the PMA Fresh Summit in Atlanta, GA from October 15-17. Customers can sample fresh berries and take part in fun activities at Well Pict booth #2726. "We always serve samples of our fresh berries at our booth, so the customer can get that great experience of tasting a Well Pict berry. We let the product sell itself!" says Dan Crowley, Sales Manager for Well Pict. Along with offering samples, Well Pict will also be taking fun photos with an old-school Polaroid camera. Everyone is invited to drop by for a taste of the 'in' avor of Well Pict and to become part of the Well Pict photo wall.
About Well Pict Berries
Since 1969, producing the very best, premium quality berries possible for the discriminating buyer has been the goal of this forward thinking company. Having invested millions of dollars growing and perfecting Well Pict's own patented varieties, their proprietary varieties are developed specically for superior size, avor, aroma, color and shine, and can only be grown by Well Pict. Over the years, Well Pict has also been a proud innovator regarding food safety and green practices, developing and implementing new ideas that have today become standard practices throughout the industry. From growing to shipping, picking to packing, their unwavering dedication and commitment to their products and their customers has made Well Pict an industry leader worldwide. Look for their premium proprietary strawberries and raspberries worldwide.
About "Chuggington"
"Chuggington" is a CGI-animated series as well as a fully-immersive interactive website. The series follows the adventures of Wilson, Brewster and Koko, trainee engines, each with their own unique personality and learning style. The series is set in a world much like our own with cities, villages and diverse cultures and geography. Entertainment and enjoyment is at the heart of "Chuggington", but embedded within each story are important educational and developmental messages centered on learning and social-emotional development. "Chuggington" is directed by Sarah Ball, who won a BAFTA award for her work as a director and writer of "Bob the Builder". The property was conceived to seamlessly integrate television, books and interactive. Further information is available at www.chuggington.com.
About Anchor Bay Entertainment
Anchor Bay Entertainment is the home entertainment division of Starz Media, LLC. It includes the Anchor Bay Films and Manga Entertainment brands. It distributes feature lms, children's entertainment, tness, TV series, documentaries, anime and other lmed entertainment on DVD and Blu-ray formats. It is the exclusive distributor in the U.S. of the theatrical titles from Overture Films. Headquartered in Beverly Hills, CA, Anchor Bay Entertainment has ofces in Troy, MI, as well as Canada, the United Kingdom and Australia. Starz Media is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Starz tracking stock group (NASDAQ: LSTZA).
Source: Well Pict Berries
