Watsonville Produce Company Receives Surprise $100,000 Makeover

WATSONVILLE >> Fruit and vegetable wholesaler Watsonville Coast Produce Inc. has won a $100,000 national contest for a warehouse makeover.

The surprise was revealed to employees Tuesday at a company pizza party, as representatives from five national supply chain management companies presented a giant certificate showing the price tag of the automation technology the warehouse will receive this fall.

Erica Manfre, Watsonville Coast Produce sales and marketing manager, said he’s glad the cat is out of the bag.

Months ago, she applied for the contest, which was inspired by TV show surprise home makeovers. As part of contest rules, both the application and the news of the win were kept confidential from all but a few employees.

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