Orlando, FL – Celebrate the summer with the sweet taste of watermelon – and a fun display! That is what we encouraged retailers and commissaries in the United States and Canada to do during National Watermelon Month in July. And they did not disappoint, delivering everything from creativity to bins of watermelons as far as the eye can see.
The National Watermelon Display Contest Grand Prize winner is Macey’s Supermarket in Lehi, UT. This retail store displayed watermelons in a big way, showcasing the world’s largest watermelon display with over 188 bins of fresh watermelons available for sale at the store’s grand opening event. “All 188 bins of melons were sold in just 4 days!” states Heidi Thomas, the produce manager for Macey’s. “We had to procure an additional 40 bins to get us through the remainder of our event.”
The Grand prizewinner receives $1,000 and the opportunity to attend the National Watermelon Association convention in Amelia Island, FL on February 22-26, 2012. Thomas also adds, “We, as a store team, wish to thank the National Watermelon Promotion Board for having this contest.” For questions and media inquiries, please contact Juliemar Rosado at jrosado@watermelon.org or by phone at 407-657-0261 extension 208.
About National Watermelon Promotion Board
NWPB was established in 1989 as the nonprofit marketing and communications arm of the watermelon industry. Funded through a self-mandated industry assessment paid by watermelon producers, handlers and importers, NWPB is a multi-faceted organization with a strategic mission to make watermelon an every day, healthy choice for consumers throughout the United States, Canada and other export markets. NWPB works to increase consumer demand for watermelon through promotions, marketing, research, communication and educational programs.
Source: National Watermelon Promotion Board
