There's an apple renaissance underway, an ever-expanding array of colors and tastes in the apple section of supermarkets and farmers markets.
Less visible is the economic machinery that's helping to drive this revolution. An increasing number of these new apples are "club apples" — varieties that are not just patented, but also trademarked and controlled in such a way that only a select "club" of farmers can sell them.
To understand the new trend, start with the hottest apple variety of recent years: Honeycrisp.
"It's incredible," says Sydney Kuhn, who owns Kuhn Orchards in Cashtown, Pa. "That apple has such a following at this point." It's the most popular variety that Kuhn sells, by far.
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