Phoenix, AZ – Vision Produce Co. has announced the hiring of Lance Nichols as their new salesperson. Nichols, who has more than 32 years of procurement and sales experience in produce, will partner with Vision Produce Company VP of Sales and Procurement John Caldwell.
Most recently, Lance was part of the procurement / sales team – for Legend Distributing. Prior to that, he held increasingly responsible positions with Del Monte Fresh Produce and Safeway Stores.
Lance began his new position at Vision Produce Co. on Monday January 5, and is located in the company’s offices in Phoenix, Arizona.
"My new role with Vision Produce comes with strong enthusiasm, as I join an extremely talented and forward thinking company. Additionally, grower-direct deals create a multitude of branded items that will solidify the future in a bright and exciting industry. Bill Vogel and his team have created a fantastic market presence in Los Angeles, Phoenix, and Nogales, in addition to Vision Import Group, which is located in River Edge, New Jersey. We look forward to sharing the possibilities with all in the business." Lance Nichols
“Vision Produce is continually looking for ways to add value to our procurement and sales departments. Lance brings both those attributes. In addition, he possesses years of experience and accomplishments. As we advance our direct grower deals and brand, he will be in a position to assist Vision Produce in exceeding our customer’s needs and expectations.” John Caldwell, VP of Sales and Procurement
COMPANY BIO: For more information, visit www.VisionProduceCo.com
Source: Vision Produce Co.
