Village Farms and Produce for Kids have teamed up this holiday season to bring consumers a multi-faceted campaign focusing on holiday fun for the whole family. The two have partnered to create a blog and four recipes that offer consumers a simple, easy and delicious way to incorporate fresh produce into their holiday menu. They will also be collecting market research data through the blog and social media push where they are offering three separate giveaway prizes.
“The holidays are a time when friends and family of all ages are coming together to cook, eat, and spend time together.” said Helen L. Aquino, Director of Brand Marketing & Communications for Village Farms. “We wanted to create healthy holiday recipe options incorporating tomatoes that would appeal to the whole family.”
Many consumers don’t think to include fresh tomatoes in their meal planning during the winter months but Village Farms’ tomatoes have Garden Fresh Flavor® all year round and their exclusive varieties are made even tastier by cooking, grilling, or roasting. The recipe series includes Sinfully Sweet Campari® puff pastry appetizers, Cabernet Estate Reserve® mini quiche, True Rebel Mix® mini pizzas and a Heavenly Villagio Marzano® Rudolph grilled cheese sandwich.
“Increasing consumption of fresh fruits and vegetables is of paramount importance to us,” said Amanda Keefer, Director of Marketing Communications for Produce for Kids. “This series of recipes will do just that, and the fun activities will engage and encourage kids to eat their vegetables during a time when candy and cookies generally rule.”
You can read the blog and find all four recipes on www.produceforkids.com or www.villagefarms.com. Enter to win a mixed box of exclusive specialty tomatoes, PlanetBox bento-style lunchbox or Village Farms apron there as well. Stay tuned to Village Farms and Produce for Kids Facebook, Instagram and Twitter accounts as the recipes are released over the coming weeks. In support of the mission of Produce for Kids Village Farms has also made a donation to Feeding America to support programs that improve food security and educate the public about the problem of hunger.
About Village Farms
Village Farms is one of the largest producers, marketers, and distributors of premium-quality, greenhouse-grown fruits and vegetables in North America. The food our farmers grow, along with other greenhouse farmers under exclusive arrangements are all grown in environmentally friendly, soil-less, glass greenhouses. The Village Farms® brand of fruits and vegetables is marketed and distributed primarily to local retail grocers and dedicated fresh food distributors throughout the United States and Canada. Since its inception, Village Farms has been guided by sustainability principles that enable us to grow food 365 days a year that not only feeds the growing population but is healthier for people and the planet. Village Farms is Good for the Earth® and good for you.
About Produce for Kids®
Produce for Kids® believes in creating a healthier generation. As a cause marketing organization, Produce for Kids creates programs that provide easy, fun, and inspiring recipes. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $6 million to benefit children and families. To learn more about Produce for Kids and healthy eating, visitwww.produceforkids.com, Facebook, Twitter, Pinterest or Instagram.
About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
Source: Produce for Kids®
