After being one of the first to sign up to PMA’s initiative, ‘Eating by Example’, Valley Fruit & Produce is embracing fresh produce in the work place. Eating by Example is an intra-industry initiative to have produce organizations model the behavior they encourage in the wider community: to consume more produce (pma.com/eatingbyexample #EatingByExample).
Valley is using Eating by Example as the launching pad to provide its employees with better access to the extensive range of produce it sells. “Valley has been providing fresh, delicious and healthy fruit and vegetables to our corner of the globe for almost one hundred years. We’re proud of our history and what we do. Eating by Example has been the perfect impetus for us to formally create programs that make the same benefits more accessible to our colleagues”, says Carrie La Londe – Valley’s CFO.
Valley is moving quickly, adding seasonal fruit to birthday celebrations and team meetings. The company is also piloting an employee shopping program where employees can purchase premium quality produce in broken down quantities at cost.
“The early feedback from our new catering decisions has been great”, says Valley’s COO – Douglas La Londe. “Employees instantly gravitated to the fruit we served, leaving the cupcakes until last. As time passed, we’ve cut back on the cupcake option and offered more fruit selections. Whenever it’s convenient, fruit is definitely proving to be the preferred choice!”
For more information, contact:
Jin Ju Wilder Director of Corporate Strategy Tel. (213) 627 8736 Cell (626) 318 9418 JJW@valleyproduce.com
About Valley Fruit & Produce:
Valley Fruit & Produce, established in 1920, is a full-line distributor of quality fresh fruits and vegetables servicing a diverse customer base located throughout the United States and overseas. From facilities in the Los Angeles Wholesale Produce Market (LAWPM), the Alameda Trade Center, and the 6th & Alameda Food and Produce Center, Valley deploys expert teams of produce specialists to provide solution packages that are unique to each customer. Without exception, Valley Fruit & Produce promises highly competitive pricing, guarantees its quality and service, and stands by the commitments made to customers. Recognizing that they are only as successful as their customers, Valley turns every day into an opportunity to help their customers grow. This is a practice Valley has lived by since 1920 and it is the fundamental reason why Valley is one of the largest and most highly regarded produce distributors in all of Southern California. www.valleyproduce.com
Source: Valley Fruit & Produce
