Valley Fruit and Produce has been awarded a multi-million dollar contract by the Defense Logistics Agency (DLA) in Philadelphia. The contract is a maximum $30 million firm-fixed-price with economic-price-adjustment, indefinite-quantity contract to supply fresh fruits and vegetables to USDA customers, Schools and Native American Reservations located throughout Southern California. The contract is a small business set-aside and is strictly reserved for small business concerns meeting the Small Business Administration’s standards. Valley’s contract is for an 18 month base period, but there are two options periods that may extend the contract through April 21, 2018.
Carrie La Londe, CFO, is looking forward to servicing the schools and reservations, “This is an especially gratifying contract to be awarded. Most of our employees have children in the participating districts, and our Team is committed to providing great tasting produce that promotes healthy habits for our children. This is an exciting time in our industry, with the recent partnership between Michelle Obama’s “Let’s Move Campaign” and the PMA and we are thrilled to be a part of the fresh revolution. For our customer partners that service school districts throughout the country, our learnings will be shared with them as well to promote growth among this segment of their customer base. For our valued grower partners, conversations about new offerings have started and we look forward to working together to increase consumption among our most discerning customer base – kids.” Contract performance is slated to begin on December 16, 2013.
For More Information, Contact:
Jin Ju Wilder
Director of Marketing
Tel. (213) 627-8736
JJW@valleyproduce.com
About Valley Fruit & Produce:
Valley Fruit & Produce, established in 1920, is a full-line distributor of quality fresh fruits and vegetables servicing a diverse customer base located throughout the United States and overseas. From facilities in the Los Angeles Wholesale Produce Market (LAWPM), the Alameda Trade Center, and the 6th & Alameda Food and Produce Center, Valley deploys expert teams of produce specialists to provide solution packages that are unique to each customer. Without exception, Valley Fruit & Produce promises highly competitive pricing, guarantees its quality and service, and stands by the commitments made to customers. Recognizing that they are only as successful as their customers, Valley turns every day into an opportunity to help their customers grow.
This is a practice Valley has lived by since 1920 and it is the fundamental reason why Valley is one of the largest and most highly regarded produce distributors in all of Southern California.
Source: Valley Fruit & Produce