Urban Farming Startup Square Roots Lets you Scan Your Produce to See Where it Came From

Jessica Tyler and Aria Bendix, Business Insider Produce December 21, 2018

While his brother, Elon, dreams up moonshot projects like colonizing Mars and building a tunnel for autonomous vehicles, Kimbal Musk’s thoughts are rooted in a much more immediate crisis: the global food shortage.

Though he’s on the board of both Tesla and SpaceX, he’d much prefer to talk about Square Roots, the urban farming startup that he co-founded with friend and entrepreneur Tobias Peggs.

Since 2016, Square Roots has been delivering fresh herbs to retail stores across New York City. The company also pioneered a training program that walks young entrepreneurs through every step of the indoor farming process, from planting seeds to selling crops.

To read the rest of the story, please go to: Business Insider

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