Urban Farming Startup Square Roots Lets you Scan Your Produce to See Where it Came From

Jessica Tyler and Aria Bendix, Business Insider Produce December 21, 2018

While his brother, Elon, dreams up moonshot projects like colonizing Mars and building a tunnel for autonomous vehicles, Kimbal Musk’s thoughts are rooted in a much more immediate crisis: the global food shortage.

Though he’s on the board of both Tesla and SpaceX, he’d much prefer to talk about Square Roots, the urban farming startup that he co-founded with friend and entrepreneur Tobias Peggs.

Since 2016, Square Roots has been delivering fresh herbs to retail stores across New York City. The company also pioneered a training program that walks young entrepreneurs through every step of the indoor farming process, from planting seeds to selling crops.

To read the rest of the story, please go to: Business Insider

Related Articles

Produce

Square Roots Opens New Facility in Kentucky; Partnering With Gordon Food Service to Further U.S. Expansion

Square Roots Produce, Retail & FoodService December 8, 2022

Since establishing their strategic partnership in 2019, Square Roots and Gordon Food Service have been building indoor farms together across the continent—with the ultimate aim of bringing locally-grown food to customers at a global scale. In the past year alone, Square Roots has deployed new, co-located farms on Gordon Food Service distribution centers in Kenosha, Wisconsin; Springfield, Ohio; and now Shepherdsville, Kentucky. …

Produce

Indoor Farm Square Roots Unveils New Brand Identity, Responding to Accelerated Demand For Local, Fresh Food in Retail

Square Roots Produce December 20, 2021

Square Roots, the leading technology-enabled indoor farming company, debuted a new brand identity that represents the company’s mission to responsibly bring locally grown food to people in cities around the world, all year round. Square Roots’ reimagined branding will start to appear on retail shelves, in-store signage, social media, website and more beginning this month. …