Shoppers are already used to knobbly carrots, wonky spuds, bent courgettes and discoloured cauliflowers, as obsession with perfect produce has been elbowed aside in the drive to reduce food waste.
Now a leading UK supermarket is to sell a mixed pack of tomatoes that have either naturally fallen off the vine or are misshapen, as part of its ongoing drive to discard less edible food.
In what is being hailed as a supermarket first, Waitrose is offering shoppers a bulk mixed selection pack of tomatoes, made up of fruit that would not previously have been put on sale. Tomatoes – along with avocados – are among the fresh foods which create the most waste in the food industry.
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