People who usually turn their noses up at fruits and vegetables might reconsider their diet choices as part of a UC San Diego study that explores whether people will eat healthier if offered financial incentives.
As explained by Joe Prickitt, senior director of the Southern California Nutrition Incentive Program with UC San Diego’s School of Medicine Center for Community Health, the idea is to see if a 2-for-1 offer will boost produce purchases from people enrolled in CalFresh, formerly Food Stamps.
“We had these great goals and aspirations for helping as many people as we could in Southern California,” he said about the study.
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