The University of California has entered into a master agreement with Global Plant Genetics, Ltd., based in Norfolk, England, for the sublicensing of new strawberry varieties in selected countries within Europe, the Mediterranean and South America. The agreement governs the commercialization of new varieties from the UC Davis Public Strawberry Breeding Program located at the University of California, Davis.
GPG will work with UC Davis researchers, plant nurseries and fruit producers to test the commercial potential of new strawberry varieties in the specified territories. If the parties agree to move forward with commercialization of a variety in the covered territories, GPG will implement and manage the licensing of the varieties to growers for fruit production, distribution and eventual sale to consumers. This new arrangement will not impact the university’s current licensing program for the California strawberry industry.
“I greatly appreciate the effort everyone has put into creating this partnership. The dedicated and professional team at GPG will provide the university with a strong and well established business for delivering newly developed UC Davis cultivars to several important international markets,” said Professor Steve Knapp, director of the breeding program.
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