Landenberg, Pa. – The mighty mushroom may be nature’s hidden treasure, but for National Mushroom Month (September), the Mushroom Council’s new ‘Shroom Cam will reveal its unique production story to consumers nationwide.
The 24/7 livestream, which launches today at ShroomCam.com, will place an insightful eye on beds of button mushrooms growing at a farm in Landenberg, Pa.
On its social channels and through media outreach, the Mushroom Council will use the ‘Shroom Cam to educate consumers on mushrooms and spotlight its sustainable production process.
“Is mushroom production glamorous? No. Is it fascinating and beautiful? Yes!” said Bart Minor, president of the Mushroom Council. “Growers produce mushrooms indoors on a year-round cycle, on vertical stacked beds in dark, moist rooms – requiring very little water and energy*.”
“The ‘Shroom Cam will help us show consumers, in a fun and engaging way, one of agriculture’s most unique stories.” Minor added.
About The Mushroom Council
The Mushroom Council is composed of fresh market producers or importers who average more than 500,000 pounds of mushrooms produced or imported annually. The mushroom program is authorized by the Mushroom Promotion, Research and Consumer Information Act of 1990 and is administered by the Mushroom Council under the supervision of the Agricultural Marketing Service. Research and promotion programs help to expand, maintain and develop markets for individual agricultural commodities in the United States and abroad. These industry self-help programs are requested and funded by the industry groups that they serve. For more information, visit mushroomcouncil.org.
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*Source: The Mushroom Sustainability Story: Water, Energy and Climate Environmental Metrics 2017 by SureHarvest
Source: The Mushroom Council
