Bronx, NY – AJ Trucco, Inc. (Trucco) is excited to announce the arrival of Organic Clementines from Italy, just in time for the holidays! The Clementines are available in 5lb gift boxes and in Trucco’s new TruStar™ Organic 2lb pouches. “We are thrilled to be launching our new TruStar™ line with the arrival of our Organic Clementines,” says President Nick Pacia. "Building off the incredible success of our KiwiStar™ line, and nearly 80 year heritage of the Trucco name, we wanted to create a brand for our non-kiwi items that was both meaningful to us and recognizable to our customers. TruStar™ is a brand that incorporates both of these elements, and our new Organic Clementines provide the same star quality customers have grown to expect and trust from our other Trucco produce.”
The TruStar™ Organic Clementine pouches display a “peel.pop.enjoy” slogan, which highlights the delightful and easy experience of eating these little sweet treats. The pouches also proudly display the More Matters® logo, to aid in the effort of increasing the consumption of fruits and vegetables, something deeply important to the Trucco family. Trucco plans to expand the TruStar™ brand to include not only additional organic items, but conventional items as well. Future product extensions under the TruStar brand may include blueberries and fresh figs. www.truccodirect.com
Source: AJ Trucco, Inc.
