DENVER (March 31, 2010) Todd Michael of Urbana, OH, was re-elected to the United States Potato Board (USPB) Executive Committee at the organizations 38th Annual Meeting held in Denver, CO, March 9-12. Michael is serving his fifth year on the USPB and second year as Co-Chairman of the Domestic Marketing Committee.
Serving on the USPB Domestic Marketing Committee is a great opportunity to give back to the industry that has done so much for me, Michael said. Serving on the USPB Executive Committee has also been an exciting opportunity to continue to build up the new PotatoesGoodness Unearthed campaign. Its been great working with the industry to incorporate this valuable consumer messaging tool, stabilizing and promoting increased consumption.
In 2002, Michael served as President of the National Potato Council and had worked on beginning an industry wide trade expo encompassing all potato production sectors and creation of the Industry Leadership Institute. He farms 2,700 acres with his two brothers, Scott and Kurt, including the farm originally started by their father, Doug.
In 1980, while still in college, the brothers formed Michael Farms, Inc., a family farming corporation. He is a proud graduate of The Ohio State University, earning degrees in Vegetable Production and Ag Business. They grow White, Yellow, Russet and Red potatoes. They also produce green beans, sweet corn and cabbage, all of which is grown for fresh market use and packed at the farm. Todd has been married to his wife, Jill, since 1982 and they have two children, Kyle (age 26) and Kathy (age 24).
Source: USPB
