AVONDALE, PA – To-Jo Mushrooms is proud to announce the launch of its Summer Grilling Sweepstakes in partnership with Weber Grills. The program officially kicks off Saturday, June 30th and runs through Saturday, July 14th. It will be promoted through a secondary on-pack sticker at select retailers and through online digital content on its #kitchenliveseries platform.
To enter, consumers can visit the sweepstakes page on www.to-jo.com, read the sweepstakes official entry rules, and submit an entry form for the chance of being one of five Grand Prize winners or ten secondary prize winners. The Grand Prize Pack includes a Weber Q1200 Portable Grill, grill cover, Weber prize pack, and a supply of mushrooms.
Throughout the sweepstakes, To-Jo will be promoting Weber products in addition to its own at retailers on the east coast and the mid-west, highlighting various mushroom varieties in recipes such as bourbon marinated mushroom & steak kabobs, and caprese stuffed portabella sliders.
To-Jo is encouraging engagement on social media through its sweepstakes hashtag, #tojobbqtime, where consumers can upload images of grilling with mushrooms, posting them to Facebook, Instagram, or Twitter, tagging @ToJoMushrooms and @Webergrills to increase awareness for the sweepstakes.
“This partnership offers To-Jo an opportunity to leverage Weber’s tremendous brand recognition in the digital space through engaging video content, and at the retail level through an in-store sweepstakes” said Peter Wilder, Marketing Director To-Jo Mushrooms. Peter added; “Offering our customers a turn-key promotional program in partnership with Weber Grills gives us a chance to showcase the category and promote mushrooms during the height of grilling season.”
Both Weber and To-Jo will be releasing mushroom centric blog posts throughout the summer featuring mushroom handling tips, grilling inspiration, and nutritional information, as well as highlighting a variety of ways to cook mushrooms with Weber products and accessories.
To-Jo Mushrooms
To-Jo is a family owned and operated Grower/Shipper of fresh and prepared mushrooms for both the Foodservice and Retail industries. Known for its quality and service, To-Jo is the preferred industry partner for cutting edge mushroom products. To-Jo distributes its full line of fresh mushroom through its company-owned fleet of vehicles and offers its value-added lines of products nationally through a wide network of distribution partners.
Source: To-Jo Mushrooms
