AVONDALE, Pennsylvania – To-Jo Mushrooms, Inc. is proud to announce the launch of their new value-added product, Mushroom Chop, with their long-time retail partner, Food Lion.
Mushroom Chop is a 6-oz. till of triple-chopped white mushrooms that are ready-to-blend with ground proteins. The product will launch August 30 and will be cross-promoted with ground beef in the meat department through September 12 in over 1,000 Food Lion locations. The launch will also be supported with a peel-off recipe label, and a $0.50 rebate on ground beef sales when combined with the purchase of Mushroom Chop.
“What our team really likes about The Mushroom Chop is that it hits on convenience and offers the consumer a value-added product with versatility," said Kevin Delaney, VP of Sales and Marketing, To-Jo Mushrooms. "Having the support of both the Produce and Meat departments from Food Lion is game-changing for us. This new product launch and promotion has the potential to make a significant impact in the blendability trend for the industry.”
To-Jo Mushrooms will provide both Food Lion employees, as well as consumers with helpful tips, a blended burger recipe, and suggested uses for Mushroom Chop. An instructional video for blending with Mushroom Chop will be featured on To-Jo Mushrooms’ Kitchen Live platform via their social media platforms under #kitchenliveseries.
“We are always excited to partner with To-Jo on the introduction of new products and trends at the store level," said Traci Donaldson, Food Lion category manager. "With Mushroom Chop, we will be able to showcase the blend" initiatives in an exciting new format, giving our customers additional uses for mushrooms and helping to grow the category,” said, Traci Donaldson, Category Manager, Food Lion
To-Jo Mushrooms is hoping to capitalize on the success of The Mushroom Council’s blend initiatives. The initiative encourages the mixing of chopped mushrooms with ground proteins in recipes, such as burgers, tacos, meatballs, and more,, adding both flavor and nutrients while cutting calories and fat for healthier meals. http://www.mushroominfo.com/mushroom-blendability/
About To-Jo Mushrooms
To-Jo is a family owned and operated Grower/Shipper of fresh and prepared mushrooms for both the Foodservice and Retail industries. Known for its quality and service, To-Jo is the preferred industry partner for cutting edge mushroom products. To-Jo distributes its full line of fresh mushrooms through its company-owned fleet of vehicles and offers its value-added lines of products nationally through a wide network of distribution partners.
About Food Lion
Food Lion, based in Salisbury, N.C., since 1957, has more than 1,000 stores in 10 Southeastern and Mid-Atlantic states and employs more than 63,000 associates. By leveraging its longstanding heritage of low prices and convenient locations, Food Lion is working to own the easiest full shop grocery experience in the Southeast, anchored by a strong commitment to affordability, freshness and the communities it serves. Through Food Lion Feeds, the company has committed to provide 500 million meals to individuals and families in need by the end of 2020. Food Lion is a company of Delhaize America, a U.S. division of Zaandam-based Royal Ahold Delhaize Group. For more information, visit www.foodlion.com.
Source: To-Jo Mushrooms
