The demand for fresh produce is ballooning worldwide. Packhouses are busier than they’ve ever been in order to meet increased demand, while continuing to offer a wide range of products of different sizes and levels of quality inside innovative packaging. Despite the increased volumes, end consumers still expect the quality of every fruit to be consistently high — and whether or not these expectations are met can make or break brands.
Fruit packhouses must execute this brand promise while packing fruit as efficiently and as quickly as possible, as well as ensuring a fair deal for the growers that supply them. Compac believes that integrated data is the catalyst to revolutionize the fresh produce industry, and at the same time it will improve fruit quality and packhouse throughput while reducing the cost per pack.
Where does the data story start?
The data story for a fruit begins well before it is packed. Which fruit variety is it? What fertilizers and sprays are being used and how much? Were there any hailstorms or frosts while the fruit was growing? How much rain fell? How much sun did the orchard get?
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