INDIANAPOLIS, INDIANA – The Produce Mom is thrilled to welcome Chiquita to her family of trusted produce partners. Chiquita is a leading international marketer and distributor of bananas, salads, other fruits and healthy snacking products.
Chiquita and The Produce Mom will provide consumers with resources on how to select, store and serve fresh produce through social media activity, recipes on The Produce Mom recipe directory, blog posts and Twitter parties where industry leaders can interact with consumers.
"Chiquita is proud to work with The Produce Mom to support our mission to improve lives,” said Rob Adams, Director of Marketing and Channel Sales, Chiquita Brands. “The Produce Mom gets families to think creatively about improving their health and wellness that directly aligns with our nutritious products. This initiative is a win-win for consumers.”
As The Produce Mom, Lori Taylor is enthusiastic about working with Chiquita. “Everyone knows that Chiquita sells bananas. However, what many people don’t realize is that Chiquita is also one of the leading socially and environmentally responsible companies in the produce industry. They do so much to improve labor rights, protect our environment and invest in local communities.”
Taylor continued, “I’m also excited to share with The Produce Mom followers all the great ways to use bananas in snacks and meals. Of course, bananas are great on-the-go snacks, but there are also hundreds of ways to incorporate this nutritious fruit into meals. The fruit’s unique flavor and creamy texture work well in so many baked goods, desserts and drinks. Adding bananas to recipes is an easy way to get an extra serving of fruit as well as make the meal delicious!”
About The Produce Mom®
Launched in January 2012, The Produce Mom is the official blog and consumer brand of Indianapolis Fruit Company. The blog is authored by marketing manager, Lori Taylor. She is also a wife and mother of two. The Produce Mom blog is based on Lori’s professional and personal life and is a source of industry knowledge that offers a candid, relevant tone. As The Produce Mom, Lori has partnered with some of the produce industry’s top labels for international marketing campaigns. The Produce Mom has been recognized as a Walt Disney Kids Concern, Woman of Influence by the National Center of Excellence in Women’s Health, Well Dunn Recipient by the WNBA Indiana Fever and a community partner for the Indianapolis Public Schools’ Foodservice Division. The Produce Mom serves as a voice of the produce industry and is the perfect bridge between Indianapolis Fruit Company and consumers. The Produce Mom can be accessed through the following websites – follow along to understand how “There is a Produce Mom in All of Us!”
www.facebook.com/theproducemom
Source: The Produce Mom®
