INDIANAPOLIS, Indiana – Nature Fresh Farms has been named the 2014 Produce Mom Partner of the Year. The recognition was announced at the 27th Annual Indianapolis Fruit Company Trade Show.
“All of my partners are valued. The Partner of the Year recognition is like a team’s MVP award,” explains Lori Taylor, The Produce Mom. “Nature Fresh Farms committed to a remarkable level of education & exploration with The Produce Mom over the last year. Together we taught so many consumers about greenhouse farming & demonstrated Nature Fresh Farms’ dedication to ‘Growing Perfection.’”
Andrea Quiring, Marketing Manager Nature Fresh Farms, praised The Produce Mom’s impact, “She helped Nature Fresh socialize our brand. As a family farm & a progressive leader in greenhouse construction & practices, we want to share our story with consumers.” The Produce Mom & Nature Fresh Farms partnered for three twitter events, with an average impression of 7.8 million each. Nature Fresh Farms products are often featured on The Produce Mom’s blog, social media, and WISH-TV IndyStyle segments.
“The growth of Produce Mom Picks® is very exciting; we are proud to have our products and recipes featured,” said Mike Glass, Sales Manager Nature Fresh Farms. Produce Mom Picks is The Produce Mom’s sales-driving and consumer education program for retail & restaurant partners.
Nature Fresh Farms and The Produce Mom recently collaborated for a “Pepper Pinathon” contest on Pinterest. The partners are currently working on their back-to-school & holiday promotions.
About Nature Fresh Farms
With over 130 acres of high-tech Certified Greenhouse production, Nature Fresh Farms Sales markets a wide range of greenhouse grown products. Our facilities are leading the way in farm innovation, automation and food safety standards including a solid product traceability program. For more information visit www.NatureFresh.ca
About The Produce Mom®
Launched in January 2012, The Produce Mom is the official blog and consumer brand of Indianapolis Fruit Company, a supplier of fresh fruits and vegetables to retailers in more than 14 Midwestern states. The blog is authored by Lori Taylor, Marketing Manager, wife and mother. She combines her professional and personal experiences to share relevant industry knowledge with consumers.
The Produce Mom provides consumers with information on how to select, store and serve fruits and vegetables through resources such as the Find Your Favorite® elementary school education program, the Produce Mom Picks® initiative in grocery stores and restaurants, an online recipe directory, blog posts, social media and partnerships with fruit and vegetable suppliers.
As The Produce Mom, Lori has received national recognitions, including the top 40 Under Forty from Produce Business Magazine, Fruit & Veggies–More Matters Industry Champion by Produce for Better Health Foundation, Walt Disney Kids Concern, Well Dunn Recipient by the WNBA Indiana Fever, Woman of Influence by the National Center of Excellence in Women’s Health, Indiana’s Most Influential Dame at the Social Media Summit, a community partner for the Indianapolis Public Schools’ Foodservice Department and one of the most influential produce industry professionals in the “Packer 25” by leading trade journal, The Packer.
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Source: The Produce Mom®
