As consumer demand for Southern Tier-grown and -produced food rapidly increases, major grocers cross the region are making sure they can fill that demand.
No longer are farmers’ markets or natural food stores the sole domain of local food, as even Wal-Mart is making a point to promote and sell local food.
“One, it is good business for supermarkets,” said Miguel I. Gómez, associate professor at the Dyson School of Applied Economics and Management at Cornell University. “They do more business with local food. Two, it’s good for the local economy, because it keeps money in the area. And three, it has environmental benefits because it keeps carbon emissions down by cutting down on transportation.”
A person who is interested in eating locally grown and produced food is called a locavore, a term grocery store managers increasingly find shopping their aisles.
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